- Best SEO tools
- 1: Ahrefs
- 2: SEMRush
- 3: Google Search Console
- 4: Google Analytics
- 5: SimilarWeb
- 6: Moz Pro
- 7: Mangools
- 8: Yoast SEO
- 9: Ubersuggest
- 10: AnswerThePublic
- 11: Google’s Mobile-friendly test
- 12: Keyword Everywhere
- 13: Pingdom
- 14: Hunter.io
- 15: Google Trends
- 16: SpyFu
- 17: Seobility
- 18: Portent’s Google SERP Preview Tool
- 19: Check My Link
- 20: Website Grader by HubSpot
One of the most important parts of online success is SEO. Whether you are starting a new blog or running an existing blog you need to keep on doing many things to be in the race.
For a beginner, the SEO space is quite confusing and full of misconceptions. When I have started my first blog, I also struggled to figure out the best possible ways to keep the things up.
Then I came to know about some SEO tools and spends hours to use them. In the course of time, I have tried many tools and finally, I came to know that I need to share this with you.
There is a garden of tools in this space and they seem to overlap a lot. Among them, I have collected some tools that are helpful to you. These tools will help you in various aspects of your SEO.
Best SEO tools
Here is a list of 20 best SEO tools that are recommended by industry experts. In this list, there are some free and paid tools as well.
Ahrefs is one of the most recommended and widely used SEO tools. The company claims that they crawl 5 billion web pages every day and they have a huge database of index pages.
Ahrefs is a SaaS-based SEO tool which gives you much insight and you can check any domain’s top ranking keywords, domain ranking, backlink profile and a lot more. It is packed with all the features you ever need in your SEO journey.
As the number one ranking factor of Google is a backlink, site owners should focus on it. Ahrefs will help you a lot in it. It shows you the list of sites that are linking to your competitor. From this, you will get complete information and you can also get backlinks from them as well.
In addition to that, it has an algorithm that shows you the keyword difficulty score. It will give you an idea of what keyword has how much difficulty. This will help you to target a low competitive keyword and rank much quicker.
Ahrefs also offers Chrome and Firefox toolbar that gives you vital SEO metrics within SERPs (below each search result). To download the Ahrefs toolbar go to this page and download as per your browser.
Ahrefs Site audit is also another great feature. It is the fastest ways to find major SEO concerns (if any) on a site. It crawls your whole website just like Google does and gives suggestions. By implementing these suggestions, you can improve your site’s overall SEO.
Ahrefs offers 4 different plans as follows:
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
They also offer 7 days trial which cost only $7. This is good enough to test their product.
Ahref is a pricy tool but the features it gives justifies the price tag. If you want to a tool that really helps to help you in SEO then you should definitely try this one.
SEMRush is a similar tool like Ahrefs. This tool is helpful in various digital marketing activities including, comprehensive keyword research, full SEO audit, backlink analysis, social media marketing research, pay-per-click advertising research and lot more.
It is one of the best SEO tools recommended by SEO experts. Through their keyword difficulty tool, you can estimate keyword difficulty instantly and find keywords with low competition.
With the position tracking tool, you can track your ranking keyword position and improve it if needed.
Domain vs. Domain is a unique feature in SEMRush. Using this tool you can compare two domains side-by-side and see the stats.
It is very helpful for advertising research purposes. It helps you to reveal your competitors’ ad strategies and budget, discover new competitors in AdWords and Bing ads, analyze competitors’ display ads, etc.
It also tracks and measures the performance of your brand’s social media strategy. After refining the result you can develop a winning social media strategy that boosts the result.
SEMRush offers 4 different plans as follows:
- Pro: $99/month
- Guru: $199/month
- Business: $399/month
- Enterprise: Unknown
The free version shows very limited data but enough to get the idea of how it works.
3: Google Search Console
Google Search Console is a free tool by the search engine giant Google. Most people don’t take it as an SEO tool. But this is one of the most powerful tools that you can trust.
It is a collection of tools from which you can monitor your website performance in the Google search index. It was commonly known as the Google webmaster tool.
It gives information about search appearance, search traffic, avg position, technical issues, crawl data, backlinks, mobile uses, etc.
Add your site to GSC (Google Search Console) and submit your sitemap for indexing. After crawling and indexing your posts and pages, it will show some actionable data.
If you show you the top-ranking pages with avg ranking position and all the keywords your posts and pages are ranking for.
4: Google Analytics
Google Analytics is a gold mine of data for site owners. It is specially designed to collect as much data as It can from your site.
It has various sections and subsections that show various aspects of your site. More time you spend on the Google Analytics dashboard, the more you understand your site performance and helps you make decisions based on data.
Pageviews, unique page views, average time on page, bounce rate are some of the important factors every site owner want to see and will be found in Google Analytics.
Google Analytics categorizes data into various categories like acquisition, behavior, conversions, etc.
You can break down your audience & see the real-time traffic on your site. It also shows you when your audience is active throughout the week or months.
If you are running any marketing campaign and want to track your conversion then also it is helpful.
So set up your Google analytics on your site and take a deep dive into it and improve the SEO of your site.
SimilarWeb is a great tool that gives many insights into a site. It shows the traffic overview of your competitor and gives stats like total visits, avg visit duration, pages per visit, bounce rate, etc.
In addition to that, it shows you traffic by countries, traffic sources, top referral sites, top organic keywords, top-ranking organic keywords, etc.
SimilarWeb has free as well as premium version. It has also a browser extension that pulls many important stats just by clicking on the icon.
6: Moz Pro
Moz is a well-known name in the SEO industry. Moz Pro is a comprehensive web-based SEO tool with several SEO functionalities in one platform.
Some great features of this tool are Open Site Explorer, Link explorer, and Keyword Explorer.
Moz’s Keyword Explorer tool is one of the best keyword research tools on the SEO space. It provides helpful information by analyzing the SERP pages for a given keyword.
Moz Pro also helps you to optimize your posts and recommends specific improvements. Based on your targeted keyword, it suggests you some to modify some aspects and also gives a score.
Moz has a MozBar toolbar that is available for Chrome and Firefox. It shows page authority, domain authority on the SERP.
Moz Pro is a paid tool and subscription starts at $99/month. They also provide a free trial for 30-days.
Mangools is a popular SEO tool having multiple features.
It houses a bundle of SEO tools for different purposes. KWFinder (for keyword research), SERPCheaker (for SERP analysis), SERPWatcher (for rank tracking), LinkMiner (for backlink analysis), SiteProfiler (for website analysis).
KWFinder is a popular modern-day keyword research tool developed by Mangools. This is the main highlight of Mangools as compared to other tools in it.
This tool is strongly focused on simplicity and keeps user experience and design and functionality in priority.
After entering a keyword it shows your monthly search volume and keyword difficulty score. In addition to that, it shows hundreds of keyword ideas and the first SERP results.
8: Yoast SEO
Are you running a WordPress based website? Then Yoast SEO is the best SEO plugin you ever needed.
At the time of writing this post, Yoast SEO has 5+ million active installations and one of the most famous plugins in entire WordPress repo.
It handles most of the SEO works and recommends you whenever needed. It is a very helpful tool for on-page optimization. While editing a post, it recommends many aspects and by modifying those issues, you can perfectly optimize a post.
In addition to that, it helps to add title, slug, meta description, etc to a single post. In addition to that, it also creates and updates XML site map of your site to search engines whenever needed.
It is available for free as well as the paid version. The free version can do most of the tasks as well.
Ubersuggest is one of the popular tools by one of the top SEO expert in the world, Neil Patel. This is absolutely free to use and there is no limit how often you can use.
It gives the premium features in free of cost while some tools in this list are charging very high prices. If you are a site owner or an SEO guy then you should definitely try this one once.
Initially, it was a lack of features and don’t provide enough data. A few months back the tool was re-released and added many important features.
Recently they have added a much-awaiting feature i.e competitor’s domain analysis. Enter a keyword in the search bar and it will show you many insights like total organic keyword ranking for, organic monthly traffic, domain score, the total number of backlinks, top-ranking pages, keywords that are ranking for, social share count, etc.
Another great feature you found here that is available in paid SEO tools only. They have recently added the backlink analysis. You can found backlink opportunity by analyzing any of your competitor’s URL.
AnswerThePublic is one of the unknown keyword research and content idea generation tool. It is existing for a long time but few people know about it.
AnswerThePublic provides question lists searched in Google. In addition to that, it shows you a long list of alphabetically sorted question keyword suggestions at the bottom.
It sorts keywords in four formats like questions, prepositions, comparison, and alphabetical. With terms like “what”, “how” and “when” for questions and “for”, “like” and “near” for prepositions.
By analyzing these questions you can get keyword ideas as well as topic ideas for your next blog post.
If you have Keyword Everywhere browser extension, then you can get the monthly search volume, competition, and CPC data right in it. I will discuss this (Keyword Everywhere) browser extension latter in this post.
You can download the whole data in a CSV format and analyze them in-depth later.
11: Google’s Mobile-friendly test
As a site owner, you know already that there is a great potential on the mobile search market. Billions of people are using mobile devices to perform their searches on a regular basis.
But are your site is ready for mobile devices? This is one of the most important questions you should ask yourself now.
Moreover, Google has officially announced its mobile-first Indexing algorithm change. If your site is not optimized for mobile devices then you will face a serious ranking problem.
Thanks to Google for providing tools to test the mobile-friendliness of your site. You can run your site through this Mobile-Friendly Test tool.
One of the best features is page loading issues. This shows you the issues in your site and how you can improve it.
12: Keyword Everywhere
Website owners and SEO professional are searching every corner of the internet for keywords. SEO tools are always preferred for this work.
Do you know a browser extension named Keyword Everywhere is one of the best for keyword research? A free browser extension shows monthly search volume, competition, and CPC just beneath the Google search bar.
It also shows many related keywords on the right side of the search result with search volume, keyword competition, and CPC. Currently, it supports 16 popular websites useful for the internet marketer.
Do you have a massive list of keywords and want to get data? Then you can upload a list of up to 10k keywords and get data on every single one. It gives the option to export your keywords to the CSV file.
Currently, Keyword Everywhere is available for Chrome and Firefox for free. Install this extension and get some relax on keyword brainstorming.
This is one of the best SEO tools and many experts are using this.
Pingdom is a very popular website performance and availability monitoring tool.
As page speed is also one of the most important ranking factors, you need to test your site speed on a consistent basis.
For this Pingdom tool will help you a lot. Just paste your site URL and run a test. You also have the option to choose the test location.
Then it shows you all the stats like page grade, page loading time, etc. It also grades many aspects and also gives suggestions on how you can improve it. In addition to that, it also shows you many technical stats you can show to a web developer and can improve it.
If your site is slow and needs improvement then hurry up and try to fix this problem soon.
Hunter.io is an amazing tool that finds email addresses related to a website in seconds.
Email of the website is a gateway to communicate with the site owner or the editor. Some time it is very helpful if you want a backlink from a certain site.
Hunter.io gathers email address from different sources and you can see the source count as well. They also verify the email address and you may see the “verified” icon on the right side. This ensures that one can use the email address with total confidence.
You can also find the email address of a specific person on a site. Just enter the domain and the person’s name you want to find the email address. If it is available then you will get a person’s email address.
Huter.io is free up to 100 requests per month. If you want more requests then you can buy their paid plan.
They also have a Chrome extension so that you can get email addresses quickly.
15: Google Trends
Google Trends is a handy tool that helps SEO experts a lot. Many use this tool for keyword research and to get trending news around the world and getting content ideas.
If you are targeting a keyword or researching on a niche then it is very helpful to you. This shows you the interest over time graph so that you can get the idea whether it is increasing or decreasing.
If a topic or a niche is losing interest, then you should not target that one. SEO experts called it a dying keyword or dying niche.
If you create contents on trending topic then this tool is for you. You can filter trending topics based on the location and get the content ideas. If you have Keyword Everywhere installed you can also get search volume, CPC and competition on related keywords also.
SpyFu is an amazing tool to find some interesting data and insights. This is one of the most recommended tools to see what your competitors are doing.
The free version also provides detailed information about keywords and domains. It gives all the stats that a traditional tool is giving. In addition to that, you can see the advertising campaigns and the success rate also.
It also shows the buying intent of that keyword and profitable related keywords.
Overall it is a very handy tool to spy their compotator’s efforts and can implement it to their own.
Stability is a free SEO audit tool which crawls and analyzes your website to check for errors and issues that might be keeping your site getting better positions in the search engines.
After entering your site and shows you SEO issues like slow-loading pages, blocked pages from crawling, sitemap problems, technical SEO issues, etc.
Usually, you can get this type of stuff in paid tools but Stability is providing these for free.
Another useful feature is the content to report. It scans the pages that have contents and shows content-related SEO issues if any. Issues like missing meta descriptions, thin contents, keyword stuffing, and duplicate contents.
You can make a PDF report and shows to your team so that they can start working on it.
18: Portent’s Google SERP Preview Tool
Have you ever wondered how your page or post looks in Google SERP? Well, you might have.
Portent’s Google SERP Preview Tool is one of the handpicked tools that shows you the preview.
Enter your title you want to show, meta description, and URL, and it’ll show you a preview of how it will look in the Google SERPs. If you exceed any viewable limit, it shows you a warning and you will fix them.
You can also add date and rich snippet to show how it looks like in the SERP.
19: Check My Link
Check My Link is a popular broken link checker Chrome extension. It crawls through your webpage and searches for broken links.
If a link is not working or changed its path, then you will get 404 error if visit that link. These type of error are bad for SEO and you should not include it in your site.
If you have a big blog and have hundreds of articles, it is very difficult to scan all the links and test whether it’s working or not. You can make this process simple with Check My Link extension.
In another way, you can take advantage of broken links. How? Well, you can search broken links in sites and ask them to link to you (if you have a relevant topic) by replacing their link. This is how you can get backlink opportunity.
This SEO tool highlights all the links in a different color so that you can get clarity. It shows working links in green color and broken links in red color.
20: Website Grader by HubSpot
Website Grader by HubSpot is a free SEO tool offered by HubSpot. This is a website analysis tool that scans and represents the data in a nice viewable format.
After entering your site and email address, it shows you various reports. It shows performance (page size, page requests, page speed, etc), mobile-friendliness, SEO, security, etc. In the end, it will show you what to do next.
All the graduation comes with nice wordings and a link to HubSpot’s blog. So that you can read the blog and improve it.
So these are some of the best SEO tools that SEO experts are using to get better ranking and more traffic. These tools help you to boost your site’s SEO and take it to the next level.
In this list, there are some free tools and paid tools as well. Depending on your budget, you may go for the paid ones to get some more.
What is your favorite SEO tool? Am I missed any of your favorite SEO tools? Feel free to comment and let me know in the comment.